INFLUENCER MARKETING.
PARTNERSHIPS THAT PERFORM.
Trusted partnerships that deliver results and make your brand stand out. Our expertise spans collaborations from micro-influencers to Mega brand partners and sponsorships, leveraging their unique connections to diverse audiences for maximum impact.
We deliver executive and employee advocacy, empowering your organisation’s leaders and team members to become authentic brand ambassadors. Whether building trust with niche communities or driving large-scale engagement and revenue, our strategic approach ensures that every partnership aligns seamlessly with your brand values.
WHAT WE DO.
- Influencer identification and vetting
- Campaign strategy and briefing
- Contract negotiation and management
- Micro to mega influencer partnerships
- Executive and employee advocacy programmes
- Performance tracking and ROI reporting
Influencer marketing, without the guesswork.
Influencer marketing has outgrown the days of chasing follower counts. The best campaigns today look more like media buys than sponsorship deals: properly briefed, properly measured and held to the same commercial standards as everything else you spend on.
We run influencer programmes end-to-end. Strategy, talent identification, negotiation, contracting, creative direction, asset delivery, paid amplification and measurement. You get one team accountable for the whole campaign, not a chain of middlemen.
Every tier, picked on purpose.
We work with nano creators (sub-10k) through to mega celebrity talent (millions plus). Creator size is never the starting point: audience match, engagement quality and content fit are. For some briefs a handful of niche nano creators will out-perform a single mega endorsement at the same budget. For others, the opposite is true. We run the numbers against your goal before anyone gets briefed.
How we vet creators.
Every creator we sign passes a five-point check. Audience authenticity, verified against bot scores and follower growth patterns. Historical engagement quality beyond surface likes. Brand safety across their last two years of content. Past partnership disclosure and compliance with ASA rules. Content and tone fit for your specific brief. Creators who do not pass all five do not enter your shortlist.
Contracting you can stand behind.
Usage rights, exclusivity windows, whitelisting permissions, content approval flows, payment terms and termination clauses are all built into every agreement. We handle negotiation on your behalf and flag every commercial implication before you sign.
Our default is consolidated invoicing through YKW: one contract, one point of accountability, one reporting view. If you prefer direct creator payment we can structure that too.
Paid amplification and whitelisting.
Your best-performing creator content should never be locked inside that creator’s audience alone. With whitelisting on Meta and Spark Ads on TikTok, we turn the winning posts into paid media that runs from the creator’s handle. That usually beats traditional ad creative on both cost per acquisition and click-through rate, because it looks like organic content in the feed.
We plan paid amplification into every campaign from the brief, not as an afterthought. The commercial uplift is significant.
Measurement that stacks up.
Unique tracking links, bespoke promo codes, lift studies, branded search uplift and direct attribution through your CRM. The measurement plan is written before a single creator is signed. You will know exactly how a campaign performed, not just how many people saw it.
Frequently asked questions.
What size of influencers do you work with?
Everything from nano (sub-10k) through to mega (1M+). Size follows objective. community depth often beats raw reach for conversion-led campaigns.
How do you vet influencers before signing them?
We audit audience authenticity, historical engagement quality, brand safety, past partnership disclosure, and content fit. No creator enters a campaign without passing all five checks.
Do you pay influencers or does the brand pay directly?
Both models are supported. Our preference is consolidated invoicing through us so the brand has one contract, one point of accountability and one reporting view.
Can you run influencer campaigns alongside paid media?
Yes. and we recommend it. Whitelisting and Spark/creator ads turn your best-performing influencer content into paid media, which typically beats traditional ad creative on cost per acquisition.
How do you measure influencer campaign ROI?
Unique tracking links, promo codes, lift studies, brand search uplift and directly attributable sales. We set the measurement plan before a single creator is briefed.