You Know Who Digital has secured a global marketing retainer with British luxury fragrance house Boadicea the Victorious and the story has been picked up across the UK trade and national press.
The retainer covers paid media across the UK, US, Europe and the Middle East, following an initial social and content strategy project that delivered the foundations for the wider performance remit.
Since taking over the account, YKW has delivered a return on ad spend of over 5x on Google across global markets, combining high-quality video-led creative with a full-funnel acquisition approach and strategically selected influencer partnerships.
FROM SOCIAL BRIEF TO GLOBAL PERFORMANCE REMIT.
YKW was initially appointed to reposition Boadicea’s social and content approach, with a focus on better reflecting the brand’s status in the luxury fragrance market. The team developed a social-first content strategy designed to elevate brand storytelling around craftsmanship, heritage and aspirational appeal.
Following the successful delivery of that work, YKW was invited to test paid media activity in key international markets including the Middle East. The performance of those campaigns led to full responsibility for paid media across the UK, US, Europe and the Middle East.
The creative approach has included video-led storytelling and sensory techniques such as ASMR to mirror the perfume product itself.
WHAT BRADLEY TOOTH SAID.
“Our relationship with Boadicea the Victorious is a great example of how starting with the right strategic foundations can unlock wider growth opportunities. We were initially brought in to rethink social and content, but by demonstrating the impact that strong creative and clear positioning can have, we were able to expand that into a full performance marketing remit.”
“By putting people at the heart of the brand and delivering a social-first strategy, we’ve been able to drive both brand equity and measurable commercial results.”
— Bradley Tooth, Founder, YKW Digital
WHAT BOADICEA SAID.
“YKW Digital quickly demonstrated a deep understanding of our brand and audience. Their strategic approach and ability to translate that into performance has made them a valuable partner as we continue to grow globally.”
— Spokesperson, Boadicea the Victorious
COVERAGE.
Trade and national press:
- Prolific North — Scentsational luxury Brit brief for Manchester digital agency (29 April 2026)
- Campaign — Pitch update featuring YKW Digital (7 May 2026)
- Yahoo News UK — Bury business goes global landing worldwide deal (7 May 2026)
- Manchester Digital — YKW Digital is victorious as they win Boadicea fragrance account (1 May 2026)
- Bury Times — YKW Digital secures worldwide deal with perfume brand (6 May 2026)
Coverage also syndicated across UK Business News, SME Business News, Business in the Midlands, Business in the South West, Business in the News, North Wales Business, Daily Business Now, Global Business News Desk, International Business News, UK News Latest and Yellow Business News.