You Know Who Digital has been featured on Yahoo News UK, with national coverage of the news that our Bury-rooted, Manchester-based agency has secured a global marketing retainer with British luxury fragrance house Boadicea the Victorious.
The piece highlights the international scope of the deal, paid media across the UK, US, Europe and the Middle East. Alongside our roots in Bury and the work being delivered from the North West on a worldwide stage.
A LOCAL STORY WITH GLOBAL REACH.
This kind of national coverage matters for two reasons. It reflects the calibre of work the YKW team is delivering for one of Britain’s most distinctive luxury fragrance houses, and it puts that work in front of a far broader audience than trade press alone reaches.
For a young agency to land on Yahoo News inside its first year is a strong validation of the brief, the approach and the results, over 5x return on ad spend on Google across global markets since taking over the account.
READ THE FULL ARTICLE ON YAHOO NEWS →
Originally published by Yahoo News UK on 7 May 2026.